mission: METRIS was a experiential and social media activation, staged at the 2014 SEMA show in Las Vegas—to build awareness and buzz around the prelaunch of the Mercedes-Benz Metris. The event centered around four highly modified Metris vehicles that attendees and their social media followers could vote for. Voting was accomplished via hashtags on twitter, Facebook and intagram. Participants received nearly instant feedback as posts were displayed live on a LED archway at the show and on a Facebook tab.

We required a memorable way to celebrate the inaugural Super Bowl at the Mercedes-Benz Superdome—as a visitor approached our “Autohaus lounge” a cast member offered a seat with a complimentary Wi-Fi connection and charging station. Once seated, the visitor was offered a complimentary beverage and a warm gourmet cookie. Once served, guests were asked if they would enjoy free ground transportation to a nearby hotel or downtown New Orleans in a specially wrapped Mercedes-Benz courtesy shuttle.