This campaign honors the target audience by positioning The Freightliner Sprinter as the only commercial vehicle that works as hard as they do. Bold imagery and typography combine with aggressive language to create communications that cut through the clutter with a message that is unapologetically leading-edge.

With a clean and modern look evocative of classic Mercedes-Benz communications, this campaign positions Sprinter as the ultimate evolution of the commercial van. To highlight the vehicle’s best-in-class features, the campaign uses a sophisticated tone to propose that the brand’s only true competitors are not other commercial vehicles, but rather nature’s most amazing and evolved creatures.

For some, innovation is a new coat of paint. For us, it goes much deeper. It’s about creating a vehicle that can drive you into the future, and make you think in ways you never have before