mission: METRIS was a experiential and social media activation, staged at the 2014 SEMA show in Las Vegas—to build awareness and buzz around the prelaunch of the Mercedes-Benz Metris. The event centered around four highly modified Metris vehicles that attendees and their social media followers could vote for. Voting was accomplished via hashtags on twitter, Facebook and intagram. Participants received nearly instant feedback as posts were displayed live on a LED archway at the show and on a Facebook tab online.

Let’s face it, the van has endured its fair share of bullying… The Mom Van, Soccer Van, Creepy Van… but the van is and always will be an important part of American Vehicular History + pop culture.